Read and Feed Names New Executive Director


Sherry Overton Shudra Named New Executive Director of Read and Feed


CARY, NC, December 2, 2020 – Read and Feed, an organization known for giving kids an appetite for reading, announced today that Sherry Overton Shudra has been selected as the new Executive Director. Shudra brings over 10 years of Senior Leadership experience to Read and Feed. She will first focus on continuing to deliver services to the community during Covid-19 and relaunching in-person tutoring programs in 2021. She will also seek opportunities to grow Read and Feed’s impact in the community.


“We are thrilled to welcome Sherry as the new leader of Read and Feed,” said Read and Feed Board President Tina Vrabel. “She brings a wealth of non-profit leadership experience and passion to the role and is joining the organization at an exciting time.”


Shudra joins Read and Feed after serving as President and Founder of Crescero Consulting, an organization focused on assisting non-profit organizations in strengthening and growing resources. Shudra was also the Executive Director for Helping Abuse & Violence End Now, where she stabilized the 30-year non-profit organization and rebuilt the agency and staff to provide continuous service 24/7/365. Shudra’s experience includes a variety of leadership roles with several nonprofits including fiscal management, grants management, fundraising, strategic planning, crisis management, volunteer management, and marketing.


“I am honored and humbled by the Board’s trust in me to lead Read and Feed,” said Shudra. “This is an organization revered in the community, with a long history of nourishing the whole child and I intend to build on that success. Though Read and Feed has accomplished great things over the past 13 years, we will push to do more, looking for new partnerships and for new ways to strengthen our services.”




About Read and Feed

Founded in 2007, Read and Feed aims to bridge the reading gap by providing children with the resources they need to learn in a safe, welcoming and fun environment. Working with Wake County schools, teachers and social workers, Read and Feed identifies children in grades K – 5 who struggle to reach reading benchmarks and live in underserved neighborhoods. Annually, Read and Feed serves over 630 students at 24 program sites, provides 13,000+ meals, and distributes 39,000+ books. Read more at


For More Information: Contact Tina Vrabel, Read and Feed Board President at